Okay, so apparently a public entity isn't a "person" that can be sued under Section 17200, at least according to Justice Ruvolo here. So PETA loses. I can see that. (Especially since Nace is a USD law grad!)
Still, on the merits, doesn't PETA make a fairly good case the CMAB's "Happy Cows" campaign -- you know, the one that runs all the ads showing a couple of beautiful cows grazing in spacious grassy fields, with the tag line "Great Cheese comes from Happy Cows. Happy Cows come from California" -- fairly misleading. After all, when you think about it, are California cows really all that happy? I certainly know they don't usually frolic around in vast grassy fields with ne'er another cow in sight. Plus, would you really be all that happy if you spent most of your life being milked in a dry grassless lot and having your kids turned into veal? Doesn't seem all that fun to me. On the upside, at least you get slaughtered once your milk production diminishes. So you got that going for you. Which is nice.
So I guess PETA has a point. Except that cheeseburgers are darn tasty. Damn it.