"You say to-may-to. I say to-mah-to." Or, as in this case, "You say slader per se, I say slader per quod."
Per se. Per quod. Per se. Per quod.
It's the latter, so let's call the whole thing off; i.e., reverse the jury verdict of $750,000 and enter judgment in favor of defendant.
Se versus quod. It matters.