I certainly don't blame Justice Benke. Nor do I think that the relevant brand needs to get any more publicity.
But in four different places in this opinion, Justice Benke refers to one of the victims as exclusively smoking "Marlborough cigarettes". When even I -- someone who's never smoked a cigarette in his life -- knows that it's actually spelled "Marlboro".
We in the United States kill ourselves with products spelled differently than their British origins, thank you very much.