You own a liquor store. There's another liquor store across the street. Your competitor lowers the prices it charges for beer. What should you do?
The correct answer, according to the defendant here, is:
Hire someone to burn down your competitor.
It's a story of repeated incompetence. The would-be arsonists try to burn the place down four different times, failing (miserably) each time.
Defendant gets convicted and sentenced to nearly a dozen years in prison. The Court of Appeal affirms.
Next time, maybe lower your own prices. Free market > arson.