As Captain Renault might say in the modern era: "What?! Companies that produce infomercials pitching do-it-yourself web storefronts at $4700 a pop often encourage and take advantage of unrealistic expectations of unsophisticated consumers?! I'm shocked! Shocked!"
Fortunately, the law is not so deliberately blind. Particularly in California. Nor is the Court of Appeal, which properly responds to iMergent's claim that the regulations that govern it are unintelligibly vague with a fairly concise (in essence) "Poppycock."